Showcase our Case studies
With well over 100 existing published case studies, re-envisioning the layout and functionality for Kenshoo’s case study page was no small task. The page needed to be transformed from a standard post style template into a visually appealing collection of eyeopening, interactive and informative case studies for their sales team.
our page needs to be…
interactive
Engage the user with a functionality that reveals information.
Informative
User gains high-level information on the page with fewer clicks.
organized
Visually cohesive with customizable case study placement.
Process
Layout and functionality
The most important element was organization for the initial wireframe. Many logotypes and marks would be living alongside one another, making it essential to establish width and height parameters for the varying assets. Implementing a hover function was the best solve for revealing high-level information.
Refining the wireframe
Kenshoo’s color palette was used to establish a pattern for the case study cards, and complimented the choice to use white logotypes and marks. The backend was built with the option to place evergreen case studies top in the card order. This feature does not impacting the color pattern. On hover the card color alternates to Kenshoo’s grey for easy legibility.